Methodology

BrandFactual records facts about brands, not opinions. Every fact links to the source it came from and the date we retrieved it.

Where the facts come from

Official website

The brand's own website, including its country versions as declared by the site itself (hreflang), its official social accounts, phone numbers, email addresses and warranty pages.

Authorized dealers

The dealer locator published on the brand's official website. We list a dealer only when the brand itself lists it.

Ownership

Public trademark registers, starting with the US register (USPTO). A trademark holder is usually the company that owns the brand, but it can be a regional subsidiary or a licensee, so we show it as what it is: the registered holder.

Verification levels

Collected automatically

Taken from an official source by our software and checked by automated rules. This is the level of most facts today, and each brand page says so.

Reviewed

A person has checked the fact against its source, or two independent sources agree.

Confirmed by the brand

The brand has confirmed the fact to us.

What we do not do

• We do not rate or rank brands, and we do not publish reviews.
• We do not name unauthorized sellers.
• We publish company contact channels only, never personal contact details.
• Brands cannot pay to change their facts.

Corrections

Send corrections to contact@brandfactual.com with a source for the correct fact. A corrected fact keeps a record of the change.

How we collect

Our crawler respects robots.txt, waits several seconds between requests to the same website and identifies itself. It does not try to get around a website's bot protection. Details are on our crawler page.